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KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.