Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year's Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.
American Airlines is launching a host of regional promotions plugging its international service from Chicago's O'Hare International Airport, dangling chances to win free airfare to anywhere in the world.
Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles.
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.
McDonald's Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.
