Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.
CONSUMER-MARKETING | ACQUISITION
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.
Ace Hardware Offers Store Ownership in Contest
Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million.
Alka-Seltzer Tackles Tailgating Heartburn
Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.
Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship
Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.
MTV and Maybelline Launch Education Contest
MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.
