CONSUMER-MARKETING | ACQUISITION

Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.

Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans.

Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.

Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.

HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.

Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.

With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The