CONSUMER-MARKETING | ACQUISITION

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”

Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.

7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.

Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.

Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week.

Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London

It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.