CONSUMER-MARKETING | ACQUISITION

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand

Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.

Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.

CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers.

Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii.

Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties

The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.

Thirty thousand people will get another chance to win money after a printing mistake made all of them a $1,000 winner in a car dealer's sweepstakes mailing.