CONSUMER-MARKETING | ACQUISITION

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.

Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation.

Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6

Dairy Queen has a loyal customer base. But the company isn’t taking it for granted.

Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can…