CONSUMER-MARKETING | ACQUISITION

Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.

Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.

Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria

CONAGRA FOODS Shrek's Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.

To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.