CONSUMER-MARKETING | ACQUISITION

Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

The Coffee Beanery is out with a scratch-and-win game to get people into its stores.

Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.

Toyota is driving tire purchases at its dealerships with a free gas offer. People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards.

Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City.