CONSUMER-MARKETING | ACQUISITION

Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.

Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game.

Regal Entertainment has signed up 10 million members to its loyalty program. The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions.

Modell’s Sporting Goods is running a sweepstakes for a spring training trip with a novel teammate spin to build its customer database.

American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays. Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.

MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.

Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.

The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com.

CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway