Dunkin’ Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
Domino’s Pizza is letting people play chef with an online pizza-building contest.
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.
Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.
Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.
Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old.
Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.
Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design.
Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.