CONSUMER-MARKETING | ACQUISITION

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.

In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.

Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.

Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.

A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.

Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.

Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But