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Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.
Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
How AI technology company GumGum has created new ways to engage customers and prospects.
How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.