CONSUMER-MARKETING | ACQUISITION

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition

Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file

KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.

AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.

Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”

American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.