CONSUMER-MARKETING | ACQUISITION

Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.

Think you’re the biggest Hydrox cookie fan? Then, the Kellogg Co. wants to hear from you.

Volkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.

American Greetings Corp. is out with an online sweepstakes to promote its latest funny card selection in-store

Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com.

Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers.

Nestle Purina PetCare Co. is on the hunt for a new mug to put on its packages of Alpo dog food. And it’s asking pet owners to send in video clips of their pooch for a chance at stardom on millions of Alpo cans.

The Tic Tac brand is asking the public for its help to narrow down the field of entries in its latest contest, which asked users to create videos showing their best Tic Tac moment.

Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages

Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine.