CONSUMER-MARKETING | ACQUISITION

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house

Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014

A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios

The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean

Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion

The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes

A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks