Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
How companies can use social platforms to communicate with customers during the pandemic.
The do’s and don’ts of a public rebrand.
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How your business can support those in need and demonstrate its values during COVID-19.
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.