Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew.
Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
This author takes a look back at three spectacular campaigns and why they worked.
Adopt these eight best practice”resolutions to optimize your incentive program in 2015.
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
Lists featured this week include American Iron Magazine and MADRE.