Airbnb Ads: You’re “Never a Stranger”
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us.
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.