Influencer Marketing Moves Beyond the Comfort Zone
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this "mythical" group.
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.
YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.
Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?