CONSUMER-MARKETING | ACQUISITION

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Lists featured this week include Mom365 and Logos Bible Study Software.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here's tips to turn your branded content into a Vine star.

Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO's massive loft apartment in NYC.

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.