![multicultural marketing](https://chiefmarketer.com/wp-content/uploads/2015/11/Georgina-Flores175-160x125.jpg)
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.
Marketing trends can be hard to predict. Here's a look into the future at 10 marketing trends that will help you drive conversations and conversions.
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here's an overview.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.