![Coors Light "Climb On"](https://chiefmarketer.com/wp-content/uploads/2016/02/ClimbOnCoorsLight-160x125.jpg)
Coors Light Takes Women Seriously (Finally!)
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
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