![snapcode](https://chiefmarketer.com/wp-content/uploads/2016/04/burberry300x200-160x125.gif)
Burberry Uses Snapcodes to Unlock Fragrance Content
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Marketing missteps happen, and here's another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.