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McDonald’s Puts Activity Trackers in Happy Meals
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
Try these four musts to improve ROI with influencer marketing.
Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation?
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.