Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
There are four key elements to consider when developing your content promotion plan.
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans
Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.
To get the most out of in-store P-O-P displays, consider these three design and deployment questions.
Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate.
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
Marisa Thalberg talks about why the Renaissance Festival theme of the new “Feast for $1 All Day” campaign will resonant with Millennials and more.
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.