Concepts Direct Inc., Longmont, CO, has purchased certain assets of The Music Stand, a catalog marketer of assorted music-related gifts, awards and collectibles, from a subsidiary of Genesis Direct Inc.
The assets include the Music Stand catalog and trademark, the customer database and inventory.
“We are pleased to add The Music Stand to our family of catalogs,” said Phillip A. Wiland, chairman and CEO, in a statement. “The Music Stand has been a distinctive catalog title with a loyal customer following for over 20 years. The Music Stand should fit well into our existing operational structure, and we believe that key segments of our existing customer database have considerable affinity for the merchandise offered in the catalog.”
The company will merge all operational aspects of The Music Stand into its existing infrastructure in Longmont in the next few weeks. It plans to begin mailing The Music Stand catalog later this summer and to develop a Web site, MusicStand.com.
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