Competitor/City Sports, which has covered the fitness scene in California for over two decades, will be taking part in about 100 fitness events across the state. This new program will allow advertisers to reach over 100,000 fitness buffs interested in mountain biking, swimming, adventure, triathlons, and snowboarding, among other activities.
Cost: $45/M product sample; $25/M paper insert
Contact: LM Management Division, Leon Henry Inc., 914-723-3176
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