Compaq Confirms Halt in Sales to Internet-Only Retailers

Posted on by Chief Marketer Staff

Compaq Computer Corp. has confirmed that it will stop sales of personal computers to Internet-only retailers, apparently because it wants to stress its own online sales. Compaq is the world’s largest supplier of PCs to both consumers and businesses.

Leslie Adams, Compaq’s U.S. director of consumer marketing, told Reuters that the company has requested that distributors Ingram Micro Inc. and Tech Data Corp. suspend shipments of its Presario line to the online retailers, at least temporarily, for a 90-day evaluation period beginning Feb. 15. She said the suspension affected “less than ten” companies, including Value America, Cyberian Outpost and Buy.com.

Adams said Compaq took the action in response to the growing number of requests to sell its products via the Internet, by both online retailers and traditional retailers who are opening online outlets.

Compaq is strengthening its efforts to sell PCs direct to consumers on its Web site, where it rings up about $1 million a day in sales. Currently, Compaq outsources much of its direct efforts to an online computer seller, Insight. Compaq has also agreed to buy Shopping.com, an online retailer, and merge into its AltaVista Internet commerce unit.

The development was first reported by Computer Retail Week, a trade magazine.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN