Community and Content Take Up More Time

The latest figures released by the Online Publishers Association (OPA) show that content-related online activities still take up most of the average user’s time, followed by communications- and commerce-related activities.

The OPA’s Internet Activity Index (IAI) showed that in October, content (defined by the OPA as “Web sites and Internet applications that are designed primarily to provide news, information and entertainment.”) took up 45.3 percent of users’ time spent online, reflecting a 1.6 percent increase from September.

Content took up 48.6 percent of users’ time spent online in October 2007.

Communications followed, taking up 28.0 percent of users’ time spent online in October, which reflected a 2.4 percent drop from September’s 28.7 percent share.

Commerce-related activities occupied 12.8 percent of users’ time spent online in October, a 2.3 percent decline from the 13.1 percent share it claimed in the previous month.

Community, defined as “Web sites and Internet applications that combine user-generated content with communications in order to foster relationships between individual members and groups of members,” was first tracked in January 2008, which explains why all other categories (besides search) have fallen off since last year.

These community-related activities occupied 8.7 percent of users’ time online in October, reflecting a 4.8 percent jump from the 8.3 percent share it had in September. The increase is largely due to Facebook usage, according to an OPA press release.

Search-related activities claimed 5.2 percent of users’ time spent online, a 1.9 percent drop from its 5.3 percent share in the previous month.

Sources:
http://www.online-publishers.org/page.php/prmID/421?dt=sharetime#end

http://sev.prnewswire.com/computer-electronics/20081203/NEW04203122008-1.html