College Partnership Inc has acquired Waldrop Enterprises Inc., which does business as Vision Direct Marketing. The purchase price was $2.81 million with an issuance of 2.2 million shares of preferred stock.
Vision Direct Marketing provides marketing and call centers for clients with high-value products and services. The company is also the exclusive distributor of Verbal Advantage. As a result of its purchase, College Partnership has acquired a 39.9% stake in the Verbal Advantage product line, and has an option to acquire the rest.
Verbal Advantage is an audio-based vocabulary-building series of products. The company generated $3.75 million during calendar 2004.
William H. Waldrop, president and CEO of Vision Direct, will become College Partnership
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