PepsiCo, Inc. has signed a deal with Quiznos Sub to serve its drinks at the QSR’s sandwich shops, ousting Coca-Cola whose recent deal with Subway in part ended the 23-year relationship.
The deal is set to begin in February 2005 at Quiznos’s 3,200 locations in the U.S. and Puerto Rico.
Coca-Cola struck a deal with Denver-based Quiznos competitor Subway in November to supply its beverages, taking that business away from PepsiCo after 15 years.
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