Cohn & Wells, a San Francisco-based direct marketing agency, has changed its name to Cohn & Wells Partners and will restructure its operations.
The newly named agency will reorganize its offices around three core areas: campaign planning and management, creative content, and information design. The company’s new management structure includes John Greer and Susan Murphy, both of whom have been named managing partners.
As part of the restructuring, Michael Kantrow joined Greer and Murphy as managing partner. Kantrow had previously been managing director of network development for Euro RSCG, Cohn & Wells’ parent company. Additionally, Mike McGovern will join the San Francisco office as creative director. McGovern had previously been VP, executive creative director for FCB Direct.
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