Coca-Cola Launches Vitamin Infused Sparking Diet Coke
Coca-Cola plans another launch. This time it’s Diet Coke Plus.
The beverage is described as a sparkling, calorie-free beverage that is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium. Diet Coke Plus will be available next month is U.S. retail stores and where other Diet Coke products are sold, the company said.
“Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us,” said Katie Bayne, senior vice president, Coca-Cola brands, Coca-Cola North America, in a statement.
The launch is being supported by an integrated marketing plan to drive awareness and trial. The campaign includes the tagline “Great Taste Has Its Benefits”.
