CM Weekly December 8, 2019 I take issue with critics of the now infamous Peloton ad who claim it’s unrelatable. A past boyfriend once gifted me a three-month CrossFit membership out of the blue. True story! (Also true: We are no longer a thing.) Certainly, not everyone can relate to the thrill of riding a…
CM Weekly december 1, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…
CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to…
CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…
CM Weekly October 13, 2019 This week we offer a two-part series on how P&G is reinventing advertising—and agency relationships. Agency reinvention alone has saved $1 billion and is leading to more creativity, more agility, greater entrepreneurship and is transforming P&G’s organization and culture. We then take a close-up look at P&G’s roadmap to using…
