Citizens Banks’ NASCAR Tie Drives Checking Account Biz

Posted on by Chief Marketer Staff

Citizens Bank is out with a sweepstakes to encourage people to open a checking account.

The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

The 400 Getaway sweeps offers a grand-prize of four tickets for the NASCAR race weekend June 15 through June 17 at the Michigan International Speedway in Brooklyn, MI. The prize also includes weekend RV lodging in a Pit Road campsite, roundtrip airfare for four, pre-race pit access and a chance to wave the green flag at the start of the race.

The second prize is four tickets to the June 17 race, a $400 Visa gift card, Sunday admission to the Citizens Bank hospitality suite and a pre-race pit pass. Fifty third-place winners receive two general admission tickets.

The sweeps runs through May 25 at CitizensBanking.com.

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