CIT, a financing and leasing capital giant, has chosen 360i to provide interactive media planning and buying, search engine marketing, rich media creative development and campaign analytics.
360i’s is developing a suite of rich media interactive advertisements for this effort.
They will be used for an online banner campaign on Web sites like Yahoo! Finance, CBS Market Watch, Hoovers and Bloomberg.
“This campaign is going to be the perfect complement to our TV and print promotions,” said Kimma Stark, vice president Internet marketing director at CIT.
Stark noted this campaign will run through the end of the year.
She declined to reveal the budget.
CIT is based in New York.
360i’s is developing a suite of rich media interactive advertisements for this effort. They will be used for an online banner campaign on Web sites like Yahoo! Finance, CBS Market Watch, Hoovers and Bloomberg. “This campaign is going to be the perfect complement to our TV and print promotions,” said Kimma Stark, vice president Internet marketing director at CIT. Stark noted this campaign will run through the end of the year. She declined to reveal the budget. CIT is based in New York.
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