Channel | Social

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They're fun and lively and get the message across.

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

This new campaign from Westin Hotels, "Well-Being Movement," adds to the success of the brand's past programs to help guests, and employees, live healthier lifestyles.

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

It's getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.

Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.