![2014 World Cup Marketing](https://chiefmarketer.com/wp-content/uploads/2014/07/2014WorldCup595-160x125.png)
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of
Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.
Marketers are shifting social strategies from getting likes to who's really behind those likes.
Here's a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
Failing to align the company's corporate culture with B2B branding initiatives can derail a brand.
This photo-sharing campaign runs for 8 weeks, each with a different theme, like "Take Summer by Swarm."