Channel | Social

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here's five tips.

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

Location based data is paving the way for innovation in marketing on a local basis.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Tell your brand story through sequential social storytelling and you'll get better results that the typical campaign.

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

Pfizer regroups on its 2012 "Get Old" campaign with a socially driven campaign that focuses on consumer engagement.

Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.

Learn how NASA is building social colonies to raise awareness.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.