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Six Tips for Better B2B Social Marketing
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.
Twitter tests video ads that looks like user's tweets.
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement.
It's getting more expensive to buy ads on Facebook, with the social network's total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
Brands are finding ways around Vine's no ad policy to get their message out to the millions of Vine users.
American Eagle found itself in hot water after using a popular graffiti artist's well-known drooping eyeballs in its marketing without permission.
Here are four strategies that will help you develop the right multichannel mix for your brand.