Channel | Social

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?

Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.

Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.

Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.