Channel | Social

Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.

3 tools to track and analyze Instagram content and why you need them.

Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.

Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.

Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.