![Barbie](https://chiefmarketer.com/wp-content/uploads/2016/10/Barbie-300x200-160x125.png)
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.
There are 10 important qualities that must be in place before your content can go viral.
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
Halloween isn't scary for marketers that get clever about connecting their brand to the holiday.
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
Here are some ideas to put into practice to make a better business case for video.
There are four key elements to consider when developing your content promotion plan.
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans