Channel | Social

A marketing stunt between Starbucks, Spider-Man and Marvel Entertainment sent a viral video of the promo flying across social media.

Hear from Donate Life America and The Martin Agency on how they got "The World's Biggest Asshole" campaign over the lumps and hurdles and into the marketplace.

Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our virtual event, Marketing to Millennials 2017!

Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

Aramark took home the gold this week at Chief Marketer’s annual PRO Awards ceremony in New York.

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!

Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.

Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.