Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
If you’re one of the many “Rick and Morty” fans who have been craving McDonald’s Szechuan Sauce since April Fool’s Day, mark October 7 on your calendar.
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
The relatively low cost and high engagement rates make using social media to activate sponsorships an attractive channel.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
Marketing conferences don’t typically make national headlines, but Inbound hit the jackpot this week thanks to a keynoter Michelle Obama's comments on the last election.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.