How To Spot Un-Authentic Influencer Content
With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.
With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.
Diet Coke relaunches after 35 years with a sleek new look, bold flavors and a bubbly campaign.
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.