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Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.
A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.
For the campaign theme, Maxwell House drew a parallel to people working on holidays as its coffee has powered wake up calls for 125 years.
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…
As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.
LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?
The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.
Esports has transcended the stigma of being viewed as just “watching people play video games,” and brands are taking notice. But where did it all begin?