Channel | Social

Cotton Inc. Hosts Mall ‘Camp’

|  by Chief Marketer Staff

Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted ...

‘truth’ Brings Warped Tour to TV

|  by Chief Marketer Staff

Anti-tobacco campaign "truth" has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth's marketing tour team. One of truth's bright-orange "truth trucks" travels with the Warped Tour as part of the ...

Ford Taps Music Artists for Promos

|  by Chief Marketer Staff

Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists' concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based ...

NBA Courts Europe with Basket Jam

|  by Chief Marketer Staff

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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