Channel | Social

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

Call it a twist on sampling. Procter & Gamble is opening a public restroom in New York City's Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test.

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.

Campbell Soup Co. has become a sponsor of the American Heart Association's Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that's now entering its third year.

(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads

When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there.

If you are a guy who loves the grungy look, stay off the streets of New York City today. The "Men's Den," a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.

Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV.

Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.